Janalyn Kate Roy

Janalyn Kate Roy is a marketing operations professional with over six years of experience specializing in marketing automation, CRM management, data analytics, and campaign reporting. She supports end-to-end marketing operations, from maintaining CRM data integrity and building automated workflows to managing dashboards and delivering actionable insights that inform strategic decision-making.

She has worked closely with global and regional campaigns, partnering with stakeholders to provide accurate reporting, performance analysis, and process optimization. Her expertise includes managing marketing automation platforms, improving data governance, creating Power BI dashboards, and translating complex data into clear, business-ready insights.

In addition to corporate roles, she has supported international clients as a freelance CRM and marketing specialist, where she handled social media management, proposal development, executive support, and built workflow automations from the ground up.

Overall, Janalyn brings a strong balance of technical marketing operations expertise and hands-on execution, with a consistent focus on efficiency, data-driven decision-making, and scalable marketing systems.